Category: sport

week 2

We are into the second week at the 2017 Tour de France. Another friendly reminder to take advantage of our unique promotion. For the entire duration of the race we will offer 20% discount on our hottest and chichiest polkadots must-haves. In the picture, the handbag MADAME MUSETTE . Use promocode TOUR2017 at the checkout to take advantage of our promotion. Travel light, stay chic!

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After receiving so many requests, for the next winter season we have decided to reintroduce our iconic green SPRINT beanie. We have changed the fabric of the first version and now use a yarn made in Italy consisting of 70% merino wool and 30% cashmere and changed the processing method. Now through the new seamless technology we have been able to do away the seams, but kept our essential and minimal look. Available as beanie as well as snood, we are sure  the new SPRINT will be a really must have for next winter season. Stay chic!

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Formerly known as Les Six jours de la Route, the 75th edition of Paris-Nice starts tomorrow with a 148.5-km circuit around Bois d’Arcy and finishes the 12th. in Nice on the Promenade des Anglais after 8 stages and 1.233 kilometres. Fingers crossed for the weather!  To this epic race, first held in 1933, is dedicated our beanie and snood PARIS-NICE 1933.

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Just in time to show your love on Valentine’s day. Available as stylish carré (450×450) or (900×900) as well as elegant foulard(1350×270), in our iconic pattern «grimpeur», «critérium» or «grand prix»,  LEGGERA is made in Italy by a super rare Italian silk(mussola di seta) and silkscreen-printed in Como (Lombardia, Italy – a true «terra di ciclismo») using the old traditional technique «stampa a quadro alla comasca».

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happy birthday Monsieur Roubaix


On the 4th of August 1972, an official sponsoring agreement was signed between ALFREDO GIOS (Bici Gios Torino) and GIORGIO PERFETTI owner of the world famous chewing-gum brand «Brooklyn-la Gomma del Ponte» giving birth for 5 years (1973-1977) to one of the most successful professional cycling teams ever existed: the «Brooklyn» team. The following year, Brooklyn decided to create and sponsor a new top level professional cycling team and considering the excellent personal and business relationship existing between ALFREDO GIOS and GIORGIO PERFETTI, the company GIOS was called to be the technical supplier delivering the racing bicycles to the whole team. Based on Italy the team had a mixed roster of Italians, like PANIZZA, ROTA, PASSUELLO, TURRINI and Belgians like DE MUYNCK, SERCU or DE WITTE. But one name above all: the Belgian ROGER DE VLAEMINCK, winner of three Milano-Sanremo, four Paris-Roubaix, two Giro di Lombardia, Ronde van Vlaanderen, Liege-Bastogne-Liege, Freccia Vallone, Paris-Brussels, Milano-Torino, Züri-Metzgete, Tirreno-Adriatico, Tour de Suisse, Cyclocross World Champion in 1975, etc.etc. Art director of the company was DANIELE OPPI who created the name for the  «Lambretta» the brand «Chicco» and the «Pic Indolor».

In the picture, ROGER DE VLAEMINCK winning the 1975 edition of the Championship of Zurich «Züri Metzgete» ahead EDDY MERCKX and FRANCESCO MOSER.